Get found by the people who spec the equipment.

01 The gap

Your competitors are not posting.

We run the marketing program for a Lehighton company that has built continuous mixers and extruders since 1979. When we audited their competitive set in July 2026, the picture was this: one company in the entire niche runs a real content program. Everyone else posts two or three times a quarter, and holiday posts get single digit engagement.

The service, rebuild and emergency repair lane was completely empty. Over 1,000 search impressions, rankings up to position 2.6, and zero clicks, because nobody had written the page.

That is not unusual for industrial B2B. That is the normal condition. It is why this line has the best margin of anything we run.

03 How we write it

Plainspoken engineer.

We do not write marketing copy about manufacturing. We write the way your service manager talks. First person we. Named processes. Real tolerances. If a claim cannot survive a customer who has run the machine for twenty years, it does not ship.

The content program is built around the questions buyers actually search: how a continuous mixer works, rebuild versus replace, sizing, feeding low bulk density materials, gearbox rebuilding, laser alignment. Every article is a page your sales team can send instead of retyping the same email.

Then we shoot the shop floor, because nobody else in your niche does. Their feeds are trade show booths and holiday graphics.