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The Scope Builder

Three clicks to a real number.

No quiz that emails you later. No "request a quote". Pick who you are, what you need it to do, and how much of it. The price, the deliverables, the turnaround and the crew assemble in front of you, then you book the date.

Your scope

Pick who you are above and the price, the deliverables, the turnaround and the crew assemble here.

Why we show the number.

Nielsen Norman Group has tested this for over twenty years. Business buyers name pricing as the single most needed piece of information online. In usability testing, participants navigated straight to a competitor's site when price was unavailable. Companies that publish read as forthright. Companies that conceal read as evasive, and that impression contaminates everything else on the page.

They also found that pricing configurators are complex, time consuming and error prone, and that it is often better to show cost for a few representative scenarios. That is exactly what this is: a scenario picker that reveals a real number, not a calculator that demands your square footage first. Note that this particular finding is qualitative usability research, not a quantified test.

Sources: NN/g, Pricing information gives B2B sites a competitive advantage and Show prices for common scenarios.

Prefer to just talk?

Book a 20 minute call. Bring the project, the date and the budget band. We will tell you on the call whether we are the right shop.